Amazon Crowds AI Space With Launch of Own Product 'Bedrock'

20 Apr 2023

Featured image generated using Kadinsky 2 using the following prompt: Jeff Bezos announcing the launch of AI product.

And so it happened. Seemingly uncontent with its position as a trillion-dollar company, Amazon decided that it too wanted a piece of the AI pie.

Enter: Amazon Bedrock, Amazon's answer to what happens when every major tech company in the world decides to put its resources behind technology that may or may not wipe Humans off of the planet.

So, how does it stack up against Microsoft-backed OpenAI's ChatGPT or Google's Bard or Meta's LLaMA and SAM? Well.. it's a little different. Instead of trying to compete with the other tech companies in launching a neat chatbot, or something that's purpose-built for specific tasks like generating artwork, Amazon wants to give corporations the tools they need to bring AI at an enterprise scale. In short, rocket launch the commercialization of AI, which is where Bedrock comes in.

The specifics are a little hazy at the moment because the company didn't actually provide much details beyond the launch, but what we do know for now is that Amazon Bedrock will let consumers build generative AI-powered apps via pretrained models.

Amazon ranked #81 in this week's tech company rankings. Competitor Microsoft ranked #26, while Meta and Google ranked #36 and #48, respectively.

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